In case you have not yet heard, Thursday Night Football will be broadcast on Amazon Prime Video beginning with the 2022 season.
On Tuesday, Amazon released a video which shows the logo they will be using for Thursday Night Football.
The e-commerce giant will unveil during Super Bowl LVI a new logo for the mid-week NFL games to which it will have exclusive rights starting next season, and hopes viewers will recognize some hallmarks of the game – and some signals about the future of it. The new logo will debut in a Super Bowl ad crafted with independent agency Wieden + Kennedy.
“As we move through time, we will start to have fun with it,” says Marc Patrick, Amazon’s global head of sports marketing, in an interview. “It’s very dynamic and it does a lot of things.”
“We are carving out a stake in what we think the future of football could be,” says Ukonwa Ojo, global CMO of Prime Video and Amazon Studio, in an interview. “Our experience is going to be much more immersive than consumers are used to. We wanted to make sure that came to life.”
Nation, what do you think of the new logo for Thursday Night Football?
Amazon released a video showing their logo for Thursday Night Football.
They'll broadcast TNF next season. pic.twitter.com/s3uiyZbKAh
— Dov Kleiman (@NFL_DovKleiman) February 8, 2022
