On Monday, Brian Manzullo published a story in the Detroit Free Press revealing a new Detroit Lions beer put out by Eastern Market Brewing Company which is appropriately named, “Same Old Lager.”
Though it seems like a good concept, there is a little problem. Well, actually it could end up being a pretty big problem as the beer features an image of Lions’ legend Barry Sanders.
🍺 NEW: There's a new Detroit Lions beer, courtesy of Eastern Market Brewing Co., and it's called Same Old Lager. It asks: "Don't set your expectations too high." https://t.co/7FnvFd4AsI pic.twitter.com/GUCAXfHbD4
— Brian Manzullo (@BrianManzullo) November 23, 2020
The problem is, Sanders’ image is allegedly being used without his permission.
Upon catching wind of the new beer that features his image, Sanders tweeted out that he has no affiliation with the beer company and that they are using the image without his permission. Barry said his legal team is working through the process of shutting it down. Sanders also apologized to any fans who were duped.
Some of you may have seen this in the @freep today – I have no affiliation with this company, and they are using my image without any permission. My legal team is working through the process to shut this down ASAP. Apologies to any fans that were duped. pic.twitter.com/STCnX2fuGS
— Barry Sanders (@BarrySanders) November 23, 2020