UM, MSU among Forbes top 20 most valuable football programs


With college football coming to a close, ’tis the season to reflect on what was another wild and wacky season on the college gridiron.

On Tuesday, Forbes evaluated all of the college football programs, devising a list of the 20 ‘most valuable’ in the nation. The list is compiled together by “combining the value football teams have to their universities, which consists of academic support in the form of football scholarships and direct university contributions, athletic departments, conferences and local economies. The latter figures come from financial data submitted to the Department of Education and local economy value is measured by impact studies.”

There were four Big Ten teams ranked in the top 20. The Michigan Wolverines were the highest ranked from the conference, checking in at #5 with a value of $105M. The Michigan State Spartans were slotted at #19 with a value of $67M.

The other two Big Ten teams? – the Ohio State Buckeyes were two spots behind Michigan at $100M, and the Penn State Nittany Lions were ranked 11th at $81M.

According to Forbes, the most valuable college football program was Texas at a whopping $152M. The SEC showed why they are the class of college football, with nine of its teams ranked in the top 20. Surprising to some, perhaps, Tennessee is the highest-ranked SEC team on the list, ranked 3rd at $121M.

To view the entire top 20, click here.