Dear Detroit Tigers,
There are certain things in sports which are absolute perfection and should never, EVER be changed in any way. Some of those things include the New York Yankees ‘NY’ logo, the Cleveland Browns helmet, the Detroit Red Wings winged wheel, and of course, the Detroit Tigers baseball cap.
On Thursday, you surprised many of your fans by making a change to your uniform. Since the Old English ‘D’ on your baseball cap was slightly different than the one on the jersey, you decided to make them both the same, specifically changing the Old English ‘D’ on the jersey to match the one on the baseball cap.
Most fans seemed ok with the move, others spoke out in anger, and some did not even realize the logos did not match in the first place.
But making the logos singular is not what this is about. This is about your decision to change one of the most iconic things in all of sports. This is about your money-based decision to enlarge the size of the Old English ‘D’ on your baseball cap.
THIS IS UNACCEPTABLE AND WILL NOT BE TOLERATED!
You see, Tigers, your fans are actually much smarter than you give us credit. WE understand the basics of marketing and WE can see very clearly that your decision to change your baseball caps is nothing more than a money grab! That money grab will impact us, the fans who have been by your side.
Your product on the field is not expected to bring as many fans to Comerica Park this season as in past years so why not nickel and dime us instead by changing something that should never be changed? Is that your plan? Don’t respond to that, we already know the answer.
On behalf of Tigers fans around the world, I DEMAND you rethink your decision to alter the size of the Old English ‘D’ on the baseball caps that we love so dearly. As true fans, we have supported the Detroit Tigers through thick and thin, now it’s time for you to listen to us, and more importantly, to do what is right.
Sincerely,
Detroit Tigers fans
