On Friday, the Detroit Lions revealed to their season ticket holders via an email that they will have the option to opt-out of their tickets for the 2020 season, but if they do, they will “forfeit Loyal Lions benefits and incentives.”
The announcement, which comes roughly a month before the start of the 2020 regular season, is one that many season ticket holders have been waiting to hear for quite a while now.
From Detroit Lions:
While the ability to host fans in a reduced capacity at Ford Field in 2020 remains pending local and state approval, the Lions informed Season Ticket Members (STMs) today that plans are still being finalized for the upcoming season.
The organization is preparing to host fans at all eight regular season home games, but there is still uncertainty surrounding how many fans, if any, will be allowed to attend games during the 2020 season or under what conditions.
Despite these uncertainties, the Lions intend to offer STMs an opportunity to purchase tickets on a multi-game plan basis. Once it has been established how many fans can be accommodated, a final determination will be made regarding how to fairly allocate seating options among the Lions’ STMs. Currently, the team is not planning an on-sale opportunity for single-game buyers.
Additionally, the Lions are providing STMs an opportunity to opt-out of the 2020 season with incentives to defer 2020 payments to the purchase of 2021 season ticket memberships. All STMs will retain their current 2020 seat location(s) for the 2021 season as well as current account seniority, regardless of whether they opt-out or elect to purchase tickets for the 2020 season.
STMs that defer payments made in 2020 to the 2021 season will be eligible for the following ‘Loyal Lions’ benefits:
- A bonus 20% food/beverage/merchandise credit for every dollar rolled forward (maximum of $500 per account)
- 2021 price freeze guarantee
- Opportunity to participate in any 2020-2021 home playoff game ticket lotteries
- Option to purchase additional 2020 tickets (subject to availability after fulfillment of exclusive STM Ticket Purchase Opportunities)
STMs also have the option to request a refund of their account balance credits, but in doing so forfeit Loyal Lions benefits and incentives.
