On Thursday, the Detroit Red Wings unveiled their inaugural jersey patch partner through a compelling social media video. This partnership heralds a significant moment, as it ties the storied hockey team with Priority, a beacon of service and dedication within the Michigan community.
Priority is lauded on its website as “Michigan’s premiere waste management and dumpster company,” renowned for its exceptional garbage disposal and recycling services. This collaboration not only marks a pivotal chapter for both the Red Wings and Priority but also exemplifies a harmonious blend of athletic excellence and environmental conscientiousness.

A Sneak Peek into Detroit Red Wings new Partnership
The reveal video graciously offers a first look at the Priority logo’s integration onto the iconic Red Wings jersey. Nestled on the right chest, the patch emerges as a modest crest, seamlessly melding with the jersey’s design. Its strategic placement and design ensure the jersey’s historic aesthetic is preserved, free from any color clashes that could mar its visual integrity.
TL;DR (too long didn’t read)
- The Detroit Red Wings have announced Priority, a leading waste management company, as their first jersey patch partner.
- The partnership aligns with the Red Wings‘ commitment to community service and environmental sustainability.
- The Priority logo is tastefully incorporated into the Red Wings jersey, ensuring aesthetic harmony.

The Bottom Line: A Symbol of Community and Sustainability
This innovative collaboration between the Detroit Red Wings and Priority transcends traditional sports sponsorships, embedding a narrative of community service and environmental stewardship into the fabric of the team’s identity. It’s a bold reminder that the realm of professional sports is ripe for partnerships that foster a greater community spirit and promote sustainable practices.
As the Red Wings don their jerseys, adorned with the Priority crest, they skate not just as players but as ambassadors of a cause that resonates deeply with the Michigan populace. This patch is more than a corporate logo; it’s a badge of honor representing the team’s commitment to their community’s wellbeing and the planet’s future.