Michigan Basketball’s First ‘Barstool Athlete’ is none other than Jace Howard

The Supreme Court has ruled that college athletes can begin being paid for their name, image, and likeness (NIL) without losing their eligibility under revised NCAA rules. And you can go ahead and include the son of Michigan Wolverines head coach Juwan Howard who is taking advantage.

Freshman guard Jace Howard, son of head coach Juwan Howard, has signed Barstool Sports and its new marketing agency started by founder and U-M alum Dave Portnoy.