College athletes are now legally able to use their name, image, and likeness for profit, and Michigan running back Blake Corum is doing just that.
But Corum is not keeping all of the profits for himself. Instead, he is doing everything he can to help others in need.
Corum’s latest NIL deal is a sweet one as he teamed up with Bon Bon Bon, a local chocolate shop in Ann Arbor.
This past Saturday, Corum was at the chocolate shop, where he met with and served customers.
After the shop closed, 15% off all proceeds for the day were donated to The Uniform Funding Foundation. The Uniform Funding Foundation is a nonprofit organization that provides uniforms for underprivileged youth athletes.
You may recall that Corum used his NIL profits this past Thanksgiving to purchase more than 100 turkeys for families in need in Ypsilanti.
Keep being awesome, Blake!