Social media has become such significant part of the sports scene over the last few years. Many fans get their news and highlights exclusively from social media sites like Facebook and Twitter, but for the first time NFL fans will now be able to live stream Thursday Night Football games right on Twitter.
NFL Commissioner Roger Goodell announced on Tuesday, coincidentally via Twitter, that 10 Thursday night games will be streamed live on Twitter in 2016.
— Roger Goodell (@nflcommish) April 5, 2016
The social media site was just one of many platforms vying for the opportunity to partner with the NFL after a successful trial run of Yahoo! streaming the Jacksonville Jaguars-Buffalo Bills game in London last year.
Twitter CEO Jack Dorsey said in a statement that it’s all about revolutionizing the fan experience.
“This is about transforming the fan experience with football. People watch NFL games with Twitter today,” said Dorsey. “Now they’ll be able to watch right on Twitter Thursday nights.”-NFL.com
As an added bonus, fans will be able to access in-game highlights as well as pre-game Periscope broadcasts with players and teams.
The NFL recently added Thursday Night Football games with CBS and NBC each owning the rights to 5 games. Meanwhile the NFL Network will simulcast the TNF games on Twitter as a part of what the NFL is calling their “Tri-Cast” distribution model (broadcast TV, cable TV, and digital). The NFL Network will also exclusively provide eight additional games on Thursday night, Saturday night, and some contests to be determined.
This move seemed like a logical fit for the NFL as more and more fans turn to mobile platforms to access sports content.
“Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football,” Goodell said in a statement. “There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of platforms this season.-NFL.com