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Detroit Lions announce first Official Sports Betting Partner

On Thursday, the Detroit Lions officially announced they have their first Official Sports Betting Partner.

The Detroit Lions announced today that BetMGM, the joint venture between MGM Resorts International (NYSE: MGM) and GVC Holdings (LSE: GVC), is the club’s first Official Sports Betting Partner. The partnership features fan-focused assets such as presenting sponsor of Lions Bingo and Lions Perks, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage. These additions reflect an extension of the existing multi-year partnership with MGM Resorts and the Lions, which features the MGM Grand Detroit Tunnel Club at Ford Field.

“The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership,” said Detroit Lions Team President Rod Wood. “We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”

BetMGM’s Chief Marketing Officer Matt Prevost said, “When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep relationships with the state’s top teams. We are honored to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM.”

Lions Bingo, available on the Detroit Lions mobile app, is a predictive game introduced during the 2019 season. Fans can play bingo while guessing what plays might happen or statistics achieved during home and away Lions games for various, non-cash prizes. New for 2020, with BetMGM as a partner, fans that accurately predict the right sequence of game scenarios will be eligible to win cash prizes and future all-expenses paid trips to visit MGM Resorts properties across the country.

David Tsai, President, Midwest Group, MGM Resorts, said, “All of us at MGM Grand Detroit are eager and ready to welcome the Detroit Lions and sports betting fans to our BetMGM Sports Lounge this football season. We know everyone is eager to get out of their homes and add some fun into their calendars. We are committed to raising the bar in delivering unique and entertaining experiences.”

Lions Perks was first introduced during the 2018 season and is open to all fans at Lions home games within the team’s mobile app. BetMGM and the BetMGM Sports Lounge at MGM Grand Detroit Casino will offer exclusive Lions Perks rewards and special offers. A portion of Lions Perks and BetMGM points can now also be gifted to benefit Detroit Lions Charities. Guests are encouraged to scan their Lions Perks Card for every merchandise or food/beverage purchase at Ford Field to earn entries into Gameday specific sweepstakes. Season Ticket Members also qualify for Super Bowl and Pro Bowl Sweepstakes when scanning their Lions Perks card for in-stadium purchases.

To access both Lions Bingo and Lions Perks, fans can download the Lions mobile app, available on iOS and Android.

Sports betting in Michigan was signed into law in late 2019. As BetMGM and MGM Resorts continue to expand and evolve its sports betting platforms, responsible gambling education remains a key focus. GameSense is an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC), focusing on positive, transparent and proactive conversations with players about how to gamble responsibly. The program comes alive through personal interactions between guests and trained staff based at each property’s M life Rewards desk. In addition to speaking to trained employees – known as GameSense Advisors – guests also utilize interactive GameSense touchscreens and educational materials and other resources found at the M life Rewards Desk. Players can also visit www.mgmresorts.com/gamesense.

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W.G. Brady
W.G. Brady
W.G. Brady is a Detroit-based journalist who has been covering the Detroit sports scene for Detroit Sports Nation for several years. He is in his early 30s and has a wealth of experience in the industry. Throughout his career, W.G. has established himself as a respected and knowledgeable journalist known for his in-depth coverage of the teams and athletes in Detroit. With a keen eye for detail and a passion for sports, W.G. has become a go-to source for fans and readers looking for the latest news and analysis on the Detroit sports scene. He has a good reputation in the sports community and is respected for his unbiased coverage of sports events. W.G. is known for his ability to uncover hidden stories and provide unique perspectives on the teams and athletes he covers. He has a good understanding of the city of Detroit and its sports culture, which he uses to inform his reporting and analysis. He continues to be a respected journalist in the Detroit sports industry.

Popular Detroit Lions NFL Draft target Ennis Rakestraw has rough day at Scouting Combine

One popular Detroit Lions NFL Draft target had a day he would rather forget.

Watch: Michigan RB Blake Corum Runs 40-Yard Dash at NFL Scouting Combine

WATCH: Blake Corum Runs 40-yard dash at Scouting Combine despite saying he would be skipping the event.

Detroit Lions predicted to re-sign 14 players

Find out which 14 players the Detroit Lions are predicted to re-sign for the 2024 season.