Michigan Football Coach Sherrone Moore Decides on New Special Teams Coordinator
The Michigan Football program, under the direction of Head Coach Sherrone Moore, has officially announced the promotion of J.B. Brown to the position of special teams coordinator. Brown, who has been part of the Michigan staff as a special teams analyst since 2021, steps into his new role with a deep understanding of the team’s strategies and goals for special teams play.

“Coach Brown has an outstanding mind for special teams and knows how we want to attack that phase of the game,” said Moore. “He has been a key factor in our special teams success and he will help us continue to be a leader in this important aspect of the game. I am glad to keep J.B. his wife Jessica and their family here in Ann Arbor and part of the Michigan Football program.”
“I am excited for this opportunity and grateful to Coach Moore,” said Brown. “Having been in meetings and at practice the last three seasons, I know how we want to run our special teams units and I will ensure we are an aggressive group capable of making plays that set up our offense and defense for success. I cannot wait to get working more actively with our players and to get to work for an outstanding set of spring practices.”
Why it Matters
Moore’s decision to promote from within underscores a commitment to continuity and the recognition of talent and contribution already present in the team’s coaching staff. This move is poised to enhance the special teams’ performance, which is a crucial aspect of the game that can significantly impact the outcome of matches.

TL;DR (too long didn’t read)
- J.B. Brown named new special teams coordinator for Michigan Football.
- Brown brings years of experience and success within Michigan’s special teams.
- The promotion reflects Michigan’s strategy of internal development and continuity.
The Bottom Line – A New Era for Special Teams
In elevating J.B. Brown to the role of special teams coordinator, Michigan Football is not just filling a position; it is affirming a philosophy of growth, recognition, and the pursuit of excellence within its ranks. Brown’s track record of success, coupled with his vision for an aggressive and play-making special teams unit, sets the stage for an exciting new chapter in Michigan’s storied football history.
As the team looks ahead to spring practices and beyond, the anticipation for what Brown’s leadership will bring to the special teams—and how it will translate into success on the field—is palpable. This strategic move reinforces Michigan Football’s commitment to not just competing, but leading in every facet of the game.