NFL schedule makers fail to justify Detroit Lions not getting a single primetime game

Detroit vs. Everybody

On Thursday night, the NFL released their full 2022 regular season schedule and it did not take long to notice that our Detroit Lions did not get a single primetime game.

A day later, Michael North, who is the NFL’s vice president of broadcast planning and scheduling, attempted and failed to explain why the Lions do not have a single Thursday night, Sunday night, or Monday night game during the upcoming season.

“Unattractive is not the right word,” North said during a conference call with media on Friday. “We certainly looked at schedules as we searched through the infinite space, somewhere in the 119,000 schedule (options) we looked at, was Detroit on the Monday Night Football schedule? Absolutely, yes.”

According to Justin Rogers of The Detroit News, North noted that the NFL also considers 4:25 p.m. ET games as “primetime” matchups.

Uh… The Lions do not have any 4:25 p.m ET games either.

“The real thing for us, again, is we look at them as national windows,” North said. “We can never lose sight of the fact that that Thanksgiving afternoon window, that 12:30 window in Detroit, most years, is the No. 2 or No. 3 most-watched NFL game every year.

“There’s no hesitation to put the Lions in a national window like that,” North continued. “They were nothing if not frisky last year. They gave a lot of good teams a lot of good games. Having them on Thanksgiving, you can certainly make a pretty compelling argument they’re going to get a lot more eyeballs on that one than they would if they had one, standalone Monday night game or one standalone Thursday game.”

Onnie Bose, NFL vice president of broadcast added that the league’s goal is to bring the best games in the best windows to their fans.

“How do we put that schedule out and make sure to balance all the needs of the teams and the competitive aspects, first and foremost, football, on the field?,” Bose said.

“Then, the considerations of media partners, new media partners, the reality of 272 games now and each of them representing an asset, maximizing that, and bringing our best games in the best windows to our fans. That’s the bottom line.”

Nation, are you upset that the Lions are not playing on primetime this coming season?

Written by W.G. Brady

W.G. Brady is a Detroit-based journalist who has been covering the Detroit sports scene for Detroit Sports Nation for several years. He is in his early 30s and has a wealth of experience in the industry. Throughout his career, W.G. has established himself as a respected and knowledgeable journalist known for his in-depth coverage of the teams and athletes in Detroit. With a keen eye for detail and a passion for sports, W.G. has become a go-to source for fans and readers looking for the latest news and analysis on the Detroit sports scene. He has a good reputation in the sports community and is respected for his unbiased coverage of sports events. W.G. is known for his ability to uncover hidden stories and provide unique perspectives on the teams and athletes he covers. He has a good understanding of the city of Detroit and its sports culture, which he uses to inform his reporting and analysis. He continues to be a respected journalist in the Detroit sports industry.

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