Yesterday, the Detroit Pistons did something no other NBA team has ever done… receive the NBA Team Marketing Campaign of the Year Award.
The newest honor to be awarded by the NBA rewards the team who put together the best season-long marketing campaign for the 2015-16 season.
Detroit won the inaugural award for their season-long campaign centered around the slogan of “Detroit Basketball.”
Amy Brooks, NBA Executive Vice President, Team Marketing & Business Operations, explained why Detroit’s campaign was so successful.
“The Pistons created a campaign that was highly successful because it created unity between the team and the people of Detroit,” Brooks said. “The blue collar, grassroots approach that the team took resonated with its fans because it was authentic and expressed the Pistons’ aspirations for the team.”
On Detroit’s side of things, Charlie Metzger, the Executive Vice President and Chief Marketing and Communications Officer for the Pistons, explained how proud the organization is of the success of the campaign and the award.
“We are honored to receive this award,” said Metzger. “It’s a thrill to be recognized by the NBA and our peers. What’s most rewarding is knowing that this campaign is connecting with our fans and partners and bringing them all together as Detroit continues its comeback and knowing that the Pistons are playing a role in that both on and off the court”