Local billboards pose the question: to $uh or not to $uh?

It’s bordering on commonplace these days. Controversial sports happening in greater Detroit? Put up an anonymous billboard with a variably cryptic message.

Most recent example:

According to ESPN:

An unnamed group contacted Outfront Media on Monday afternoon, and by Tuesday afternoon, in the Detroit and Grand Rapids metropolitan areas, multiple LED digital billboards saying the same thing — “$UH?” — started to pop up.

“A real quick thing started,” Bob Brown, a sales representative for Outfront, told on Wednesday. “They wanted to take advantage of the controversy.”

The Detroit Free Press originally reported that the signs, in reference to impending Detroit Lions free agent defensive tackle Ndamukong Suh, have begun popping up throughout metro Detroit and Grand Rapids since the beginning of the week.

While it may be easy to deduce that the billboards are an attempt to draw an unflattering connection between Suh and the almighty dollar, it may also be fair to suggest the signs may simply pose a valid pair of questions: Is it about the money? Or is it not about the money?

Either way, $uh’s $igns are just the latest Detroit sports foray into highway opinion fodder. Following the Lions’ controversial playoff loss to the Dallas Cowboys in early January, referee-adorned “Detroit Lyin'” billboards were also sprinkled throughout the metro Detroit region.

Following the Lions’ recent decision to pass on applying the franchise tag to Suh, the four-time first team All-Pro will become an unrestricted free agent if a long term deal is not reached by next week.

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